Pension Buddy provides valuable information and guidance for people some years from retiring, who are starting to make plans to be financially fit for their life after work.
It’s often a struggle to find information about pensions and retirement online. People use words like ‘confused’ and ‘bamboozled’ to describe the experience. In fact, a recent Department for Work and Pensions research study concluded that even ‘…government websites, including Pension Wise, were described as difficult to navigate’.
Though we filter content to deliver only what’s relevant, it still needs to engage and be easy to read. We achieve this in a number of ways. Myth busters introduces an element of gamification to make the complex simple. Video and infographics relay information visually. And if we ever have to use jargon, we have an innovative practical approach.
All in all, Pension Buddy is a truly unique experience.